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At Paysend, every transfer tells a story - a story of love, support and connection that crosses borders and brings people closer together. Today, we’re thrilled to share an extraordinary milestone with you: 10 million customers worldwide.<\/p>
This achievement isn’t just about numbers; it’s about the trust and loyalty you’ve shown us over the past 7 years. Together, we’ve created 10 million stories that transcend borders, helping families, friends and communities stay connected.<\/p>
A global journey<\/h2>
Since our launch in 2017, Paysend has grown from a visionary startup to a trusted name in cross-border money transfers. Our service now connects people across 190 countries, offering fast, secure and affordable transfers through our innovative app. With over 15 million downloads and an 85% ‘excellent’ rating on Trustpilot, we’re proud to be a part of your journey.<\/p>
From sending love to family members to supporting friends in need, every transfer matters. That’s why we’ve worked hard to ensure low, fixed fees, competitive exchange rates and top-tier security for all our users.<\/p>
Celebrating with you: Our gift to mark 10 million<\/h2>
To celebrate this milestone, we want to say thank you with a special gift: 2 fee-free transfers! Whether you’re sending money to loved ones or helping someone in need, this is our way of making your experience even better.<\/p>
Here’s how to claim your fee-free transfers:<\/p>
Enter promo code 10MFAMILY<\/strong> at checkout on your next two transfers.<\/li>
No minimum sending amount required.<\/li>
Available for all transfers to over 170 countries.<\/li><\/ul>
LONDON 21st August: Paysend, a leading global digital money transfer platform, today announces the launch of its groundbreaking advertising campaign set to hit the United States on August 21st. The comprehensive campaign will target the 60m Hispanic community living in the United States who regularly send money to family across Latin America, representing the largest money transfer corridor in the world.
The initial phase of the campaign will include two TV commercials, multiple TV program sponsorships, national and local radio advertising, podcast sponsorship, and extensive social and digital advertising, all in Spanish. With more than 60 TV commercials scheduled to air in the first week across the U.S., this campaign is poised to establish Paysend as a household brand within the Hispanic community.
Chief Marketing Officer at Paysend, Rupert Bedell
“This campaign is a significant milestone for Paysend for us to build the brand in the U.S. and disrupt the market with a competitive alternative. The upbeat campaign centres on the joy of sending money home to loved ones, and we’re looking forward to seeing how it performs.”
The company’s entry onto the U.S. financial landscape is poised to revolutionise the way the 60 million strong Hispanic community, representing 20% of the U.S. population, sends money to support their families across Latin America. Paysend enables users to send money directly to Visa and Mastercard debit cards, bank accounts, and for cash pick-up in select countries, providing a fast, low-cost, and safe alternative to traditional remittance methods.
For launch, Paysend’s money transfer will be fee-free to Latin America. This approach drastically undercuts the market, where transfer fees for competitors typically range between $3 and $10. By removing the transfer fee, Paysend seeks to capture a significant share of the $150 billion annual remittance payments from the Spanish-speaking community in the U.S.
Backing up the advertising blitz, Paysend has doubled the size of its Spanishspeaking customer service team operating in the region, and significantly increased its Spanish-language paid search investments to cater to the growing demand for their services.
To view the creative for the campaign, go to our Press Kit
ABOUT PAYSEND
Paysend is a next-generation integrated global payment ecosystem, enabling consumers and businesses to pay and send money online anywhere, anyhow and in any currency. Paysend is UK-based and has global reach having been created in April 2017 with the clear mission to change how money is moved around the world. Paysend currently supports cross-network operability globally across Mastercard, Visa, China UnionPay and local ACH and payment schemes, providing over 40 payment methods for online SMEs.
Paysend can send money to over 170 countries worldwide. As a global end-to-end payment platform, Paysend has its own global network of banks and international and local payment systems and has partnerships with the major international card networks Visa, Mastercard and China Union Pay as a principal member and certified processor.