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Holi, the festival of colours, is one of the most vibrant and joyous celebrations in India and across the world. Rooted in tradition, mythology and togetherness, Holi marks the arrival of spring, the triumph of good over evil and the renewal of relationships through music, dance and colourful powders. But beyond the fun and revelry, Holi carries deep cultural and spiritual significance.<\/p>
The history and legends of Holi<\/h2>
Holi has been celebrated for centuries, with its origins dating back to ancient Indian scriptures. Several legends are associated with the festival, the most well-known being the story of Holika and Prahlad and the playful tales of Krishna and Radha.<\/p>
The legend of Holika Dahan: The victory of good over evil<\/h3>
According to Hindu mythology, Holi is linked to the legend of Prahlad, a devoted follower of Lord Vishnu. His father, the demon king Hiranyakashipu, opposed his faith and wanted him to renounce Vishnu. The king’s sister, Holika, who had a magical cloak that protected her from fire, tricked Prahlad into sitting on a pyre with her. However, as the fire blazed, the divine protection shifted to Prahlad and Holika was burned instead. This event symbolises the victory of good over evil, and the ritual of Holika Dahan \(bonfire\) on the eve of Holi represents this triumph.<\/p>
The playful love of Krishna and Radha<\/h3>
Another beloved legend behind Holi comes from the stories of Lord Krishna and Radha. It is said that young Krishna, with his dark complexion, was worried that fair-skinned Radha might not accept his love. His mother playfully suggested that he apply colour to Radha’s face, which he did, leading to the tradition of throwing colours during Holi. This playful gesture became an expression of love and unity, and today Holi is widely celebrated as a festival of joy, romance and togetherness.<\/p>
The meaning behind Holi’s colours<\/h2>
The festival is best known for its vibrant colours, which hold deeper meanings rooted in tradition and symbolism. Each colour represents a different emotion and blessing:<\/p>
Red – Love, passion and fertility<\/li>
Yellow – Prosperity, happiness and healing<\/li>
Blue – Divine energy and strength, representing Lord Krishna<\/li>
Green – Renewal, nature and new beginnings<\/li>
Pink & purple – Joy, festivity and playfulness<\/li><\/ul>
People smear each other with gulal \(coloured powders\), drench friends with water balloons and dance to traditional dhol \(drums\), making Holi one of the most exuberant festivals in the world.<\/p>
Všechny článkyPaysend enables consumers and businesses to send instant cross-border payments to accounts in 25 countries for $1
Paysend enables consumers and businesses to send instant cross-border payments to accounts in 25 countries for $1
2022-09-14
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LONDON – 14 SEPTEMBER 2022 – Paysend, the UK-based fintech with over 7 million customers, today announces the launch of Instant Account Payments, that give consumers and businesses the ability to send instant cross-border payments of up to $100,000 to accounts for just $1 per payment. Users can quickly connect to Paysend’s global payments network and instantly and cost-effectively send funds to 25 countries and currencies seven days per week, 365 days per year.
Instant payments volume reached $70.4 billion in 2020 and is expected to reach $200 billion by the end of 2024, according to GlobalData. The rise of instant payments has shifted the expectations of consumers and businesses alike who have experienced greater speed, ease and reliability when making domestic payments and now expect a similar experience when making payments to other countries. Instant cross-border payments are expected to grow at a CAGR of over 30% by 2024, surpassing 200 billion by 2024 and the key drivers include the COVID-19 pandemic, an increase in global remittances and trade and the rise of global on-demand services and e-commerce marketplaces.
Alexander Budyakov, Head of Enterprise at Paysend, said: “Whilst the demand for instant cross-border payments is clear, legacy cross-border payment services are still hampered by long-standing challenges of the correspondent bank model. Cross-border payments are costly due to high fees charged by banks throughout the payment chain and expensive FX rates applied on currency conversions. Both result in recipients receiving less than expected and being left out of pocket. Payment speeds are also inconsistent and slow, with typically a 3-5 day settlement period for a payment to credit the recipient’s account.”
Paysend’s Instant Account Payments helps to solve these issues through a $1 flat fee for any cross-border transfer up to $100,000 as well as transparent FX rates at the time of payment to avoid any hidden fees. Paysend’s Open Payment Network is central to Instant Account Payments and orchestrates the end-to-end payment flow including payment initiation, processing, FX and settlement. The Open Payment Network has connections to local network partners and domestic instant payment schemes to enable consumers and businesses to send instant cross-border payments accounts globally. It increases interoperability between instant payment systems around the world and enables real-time cross-border payments by reducing the number of intermediaries in the payment chain.
Users can quickly and easily connect and send payments through Paysend’s Instant Account Payments through a self-service API or Paysend dashboard which removes friction and increases accessibility. Businesses can send funds instantly to 25 countries and currencies across the world with new currency corridors being continuously added to Paysend’s global payments network.
Budyakov continued: “Sending funds around the world should be simple, instant and low-cost. Our new Instant Account Payments extends this benefit to both our consumer and business users, enabling anyone to connect to our network and immediately benefit from low cost, secure, instant cross-border payments to accounts worldwide.”
Paysend is a next generation integrated global payment ecosystem, enabling consumers and businesses to pay and send money online anywhere, anyhow and in any currency. Paysend is UK-based and has global reach having been created in April 2017 with the clear mission to change how money is moved around the world. Paysend currently supports cross-network operability globally across Mastercard, Visa, China UnionPay and local ACH and payment schemes, providing over 40 payment methods for online SMEs.
Paysend can send money to over 170 countries worldwide and has attracted more than seven million consumers to its platform. As a global end-to-end payment platform, Paysend has its own global network of banks and international and local payment systems and has partnerships with the major international card networks Visa, Mastercard and China Union Pay as a principal member and certified processor.