Paysend and Bir partner to advance global money movement

The partnership enables payouts to more than 170 countries to simplify everyday cross-border transactions for more than 5 million Azerbaijani customers and businesses
London, UK. 23.06.2026.– Paysend, the global payment infrastructure platform that facilitates cross-border money transfers, today announces a strategic partnership with Bir to enhance cross-border payment capabilities and expand access to global money movement for consumers and businesses across Azerbaijan and beyond.
Bir, the Caucasus’ first fully integrated e-commerce, banking and payments ecosystem, has selected Paysend Enterprise to power its cross-border payment services. Utilising Bir’s m10 e-wallet, this partnership enables payouts to more than 170 countries and territories through card and account payment rails. The initiative is designed to help customers move money more efficiently across borders while improving speed, accessibility, reliability, and scalability.
This announcement marks a significant milestone in the relationship between Paysend and Bir, bringing together Paysend’s global payment infrastructure and Bir’s leading digital financial and e-commerce ecosystem to deliver seamless international payment experiences.
Bir unites Azerbaijan’s leading brands, including Birbank, the Birmarket e-commerce platform, and the m10 digital wallet app, to simplify everyday transactions for more than 5 million people. Through its growing banking, payments and e-commerce ecosystem, Bir plays a key role in fueling the South Caucasus country’s digital economy and promoting financial inclusion in the region.
Together, Paysend and Bir aim to contribute to the future of global money movement by expanding access to secure and efficient international payments. This includes::
- Expanding access to faster and more transparent cross-border payments
- Improving financial accessibility for consumers and businesses
- Supporting global commerce and workforce mobility
- Enabling seamless movement of funds across markets and payment methods
“International transfers are a critical service for users in Azerbaijan. By expanding Bir’s cross-border payment capabilities with Paysend, we are bringing speed and simplicity to international payments for local consumers,’’ said Jalal Orujov, CEO of Payments at Bir. “This partnership strengthens Bir’s role as a fast-growing financial ecosystem and supports Azerbaijan’s digital transformation, reinforcing its position as a strategic bridge between Europe and Asia. Faster, more secure, and more inclusive connectivity is helping build a more integrated regional digital economy.”
The collaboration reflects growing demand for seamless global payment connectivity and highlights the importance of modern payment infrastructure in supporting cross-border commerce, remittances, and international financial services.
“To succeed in today’s interconnected economy, businesses need access to reliable, scalable, and globally connected payment infrastructure,” said Danny May, Head of Enterprise at Paysend. “We’re delighted to partner with Bir to help expand access to cross-border payments across more than 170 countries and territories. Together, we’re enabling faster, more seamless money movement that supports both consumers and businesses while helping drive greater financial connectivity worldwide.”
About Paysend
Paysend is a financial technology business building the world's largest cross-border digital network. Paysend makes cross-border money movement faster, cheaper and more accessible for consumers and enterprises — anywhere, in any currency, and through any method. Founded in 2017 with the introduction of card-to-card transfers, Paysend now offer a comprehensive suite of financial solutions that go beyond traditional money transfers. With a global reach and offices in London, Belgrade, Dublin, and Miami, Paysend serves over 11 million customers in 170+ countries. Paysend provides access to over 25 billion endpoints to make cross-border payments simple and accessible for everyone. The platform supports seamless cross-network operability, connecting Mastercard, Visa, China UnionPay, local card schemes, Instant Payment Systems, wallets, smartphones and local ACH and payment systems worldwide. Regulated by the Financial Conduct Authority, Paysend provides secure, reliable payment services backed by 24/7 global customer support.
For more information, visit https://paysend.com.
About Bir
Bir is the first fully integrated banking, payments, and e-commerce ecosystem in the Caucasus, redefining how people and businesses interact with everyday services in Azerbaijan. Launched in 2025 to unite the country’s leading brands, including Birbank, Birmarket e-commerce platform, Milliön payment terminals, and m10 e-wallet app, the Bir ecosystem reaches over 5 million users. Through its extensive ecosystem and strategic partnerships with Trendyol marketplace and BakıKart transportation payment solution, Bir is building the foundation for Azerbaijan’s first and largest digital ecosystem for consumers and businesses.
For more information, visit https://bir.az/.
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The business has already established a strong position in enabling cross-border payments for a wide range of partners, from payment service providers to platforms and financial institutions. What stands out most, however, is not just the scale of opportunity, but the clear commitment to building long-term, value-driven partnerships.