Read the latest Paysend articles","text":"Stay up-to-date with the latest news, insights and more.","isMobileBtn":null,"note":null,"img":null,"color":{"id":204,"bgColor":null,"titleGradient":"aubergine01","titleColor":null,"whiteText":null},"btn":null,"btn_mobile":null,"bgImg":null,"btnDemo":null,"extra_button":null},"tiles_section":[{"id":520,"title":"About","subtitle":"We’re a global FinTech company on a mission to change how money is moved around the world.","variant":"colored","size":null,"imgTop":null,"fullwidth":null,"btn_title":null,"url":"\/about-us","add_country_lang_inside_link":null,"enabled":null,"img":null,"color":{"id":878,"bgColor":"aubergine01","titleGradient":null,"titleColor":null,"whiteText":null}},{"id":521,"title":"Culture","subtitle":"Discover your potential, own your growth, shape your future.","variant":"colored","size":null,"imgTop":null,"fullwidth":null,"btn_title":null,"url":"\/culture","add_country_lang_inside_link":true,"enabled":null,"img":null,"color":{"id":879,"bgColor":"aubergine03","titleGradient":null,"titleColor":null,"whiteText":null}}],"seo":{"id":190,"metaTitle":"Paysend Blog: Stay Ahead with Paysend\'s Latest Insights!","metaDescription":"Dive into the future with Paysend\'s blog, exploring cutting-edge ideas and trends shaping the world of payments and finance. Stay updated and informed.","ShareImage":null}},"articles":{"data":[{"id":402,"title":"Holi: The Festival of Colours and Joy in India","date":"2025-03-10","video_url":null,"description":"
Holi, the festival of colours, is one of the most vibrant and joyous celebrations in India and across the world. Rooted in tradition, mythology and togetherness, Holi marks the arrival of spring, the triumph of good over evil and the renewal of relationships through music, dance and colourful powders. But beyond the fun and revelry, Holi carries deep cultural and spiritual significance.<\/p>
The history and legends of Holi<\/h2>
Holi has been celebrated for centuries, with its origins dating back to ancient Indian scriptures. Several legends are associated with the festival, the most well-known being the story of Holika and Prahlad and the playful tales of Krishna and Radha.<\/p>
The legend of Holika Dahan: The victory of good over evil<\/h3>
According to Hindu mythology, Holi is linked to the legend of Prahlad, a devoted follower of Lord Vishnu. His father, the demon king Hiranyakashipu, opposed his faith and wanted him to renounce Vishnu. The king’s sister, Holika, who had a magical cloak that protected her from fire, tricked Prahlad into sitting on a pyre with her. However, as the fire blazed, the divine protection shifted to Prahlad and Holika was burned instead. This event symbolises the victory of good over evil, and the ritual of Holika Dahan \(bonfire\) on the eve of Holi represents this triumph.<\/p>
The playful love of Krishna and Radha<\/h3>
Another beloved legend behind Holi comes from the stories of Lord Krishna and Radha. It is said that young Krishna, with his dark complexion, was worried that fair-skinned Radha might not accept his love. His mother playfully suggested that he apply colour to Radha’s face, which he did, leading to the tradition of throwing colours during Holi. This playful gesture became an expression of love and unity, and today Holi is widely celebrated as a festival of joy, romance and togetherness.<\/p>
The meaning behind Holi’s colours<\/h2>
The festival is best known for its vibrant colours, which hold deeper meanings rooted in tradition and symbolism. Each colour represents a different emotion and blessing:<\/p>
Red – Love, passion and fertility<\/li>
Yellow – Prosperity, happiness and healing<\/li>
Blue – Divine energy and strength, representing Lord Krishna<\/li>
Green – Renewal, nature and new beginnings<\/li>
Pink & purple – Joy, festivity and playfulness<\/li><\/ul>
People smear each other with gulal \(coloured powders\), drench friends with water balloons and dance to traditional dhol \(drums\), making Holi one of the most exuberant festivals in the world.<\/p>
All ArticlesBoosting SME cash flow through payment efficiency
Boosting SME cash flow through payment efficiency
2023-06-28
All articles
Digital Money
A high proportion of company collapses, especially among small and medium-size enterprises (SMEs), are the result of cash flow problems. Even However adept a business is at spotting a gap in the market or servicing a particular segment, if money is being spent more quickly than it is coming into the firm, it can be a recipe for disaster.
Negative cash flow is not uncommon among startups, which are likely to be spending their initial financing on product development, hiring and marketing before their sales start to ramp up. But among more established businesses, cash flow problems are typically a sign of inefficient payment systems and perhaps even poor management or bookkeeping.
Recentresearch suggests that late payments cost British SMEs as much as £684m a year, with the average invoice being almost six days overdue. The issue of late payments, and their impact on cash flow, has become even more important as a result of the cost increases seen by UK businesses due to the inflationary period of the past year.
Successive governments have promised to take action on late payments, specifically relating to payments due from large to small businesses. The latest suchpledge was made in December 2022 as small business minister Kevin Hollinrake launched a review into the problem.
Whilst legislation would be a welcome help to small business, there are actions owners can take to improve their own cash flow positions.
1. Gain maximum visibility
The best way to nip cash flow problems in the bud is by ensuring you can spot warning signs as early as possible. Checking your business’s cash position on just a monthly or even weekly basis increases the risk that problems could go undetected for too long. Using cash flow modelling software, you can see in real time what the impact of rises in costs or overdue invoices will be and take necessary, pre-emptive action.
2. Incentivise early payment
Customers can be encouraged to settle bills on time by offering a small discount for prompt payment. Conversely, you could consider adding interest charges to overdue invoices. Incentives should also play a significant role inside the company: by training workers in the right way and developing a cash-focused culture across the business – perhaps with the targeted use of bonuses – you can ensure that staff prioritise the firm’s cash position above all else.
3. Bite the bullet on late payers
By analysing payment data, you should be able to identify those customers who regularly pay late. You can then decide whether to continue your relationship with them: you may be better off in the long-term by reducing your dependence on these clients and seeking to develop your business elsewhere.
4. Improve payment efficiency
The easier it is for your customers to pay you, the less cash flow pressure you’re likely to face. Using the latest payment technology can considerably cut the hassle that clients face in paying for your goods or services. International payment services can be especially useful given the delays that have traditionally been associated with cross-border transactions. The ability to get paid instantly by customers all over the world should also give UK SMEs greater confidence to expand into new markets without worrying about the cash flow implications. Mallet believes payment efficiencies can lead to competitive advantage.
Even successful and profitable businesses can sometime experience cash flow problems. At best, this can stall necessary investment and growth, and, at worst, it can totally derail an SME. Late payments are a significant contributor to cash flow headaches for SME owners but, with the right approach to culture and systems, their impact can be limited.
Ashley Mallett, head of business at Paysend
“Rather than waiting for ministers to introduce legislation, SMEs should act urgently to ensure they have the right systems and culture in place to avoid cash flow issues, as well as to deal with problems as and when they arise.”
Ashley Mallett, head of business at Paysend
“With the benefit of faster settlement speeds and quicker transfers. SMEs can become more confident, nimble and efficient in their operations, allowing them to focus on serving their customer needs and developing their offerings instead of operational headaches.”