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Holi, the festival of colours, is one of the most vibrant and joyous celebrations in India and across the world. Rooted in tradition, mythology and togetherness, Holi marks the arrival of spring, the triumph of good over evil and the renewal of relationships through music, dance and colourful powders. But beyond the fun and revelry, Holi carries deep cultural and spiritual significance.<\/p>
The history and legends of Holi<\/h2>
Holi has been celebrated for centuries, with its origins dating back to ancient Indian scriptures. Several legends are associated with the festival, the most well-known being the story of Holika and Prahlad and the playful tales of Krishna and Radha.<\/p>
The legend of Holika Dahan: The victory of good over evil<\/h3>
According to Hindu mythology, Holi is linked to the legend of Prahlad, a devoted follower of Lord Vishnu. His father, the demon king Hiranyakashipu, opposed his faith and wanted him to renounce Vishnu. The king’s sister, Holika, who had a magical cloak that protected her from fire, tricked Prahlad into sitting on a pyre with her. However, as the fire blazed, the divine protection shifted to Prahlad and Holika was burned instead. This event symbolises the victory of good over evil, and the ritual of Holika Dahan \(bonfire\) on the eve of Holi represents this triumph.<\/p>
The playful love of Krishna and Radha<\/h3>
Another beloved legend behind Holi comes from the stories of Lord Krishna and Radha. It is said that young Krishna, with his dark complexion, was worried that fair-skinned Radha might not accept his love. His mother playfully suggested that he apply colour to Radha’s face, which he did, leading to the tradition of throwing colours during Holi. This playful gesture became an expression of love and unity, and today Holi is widely celebrated as a festival of joy, romance and togetherness.<\/p>
The meaning behind Holi’s colours<\/h2>
The festival is best known for its vibrant colours, which hold deeper meanings rooted in tradition and symbolism. Each colour represents a different emotion and blessing:<\/p>
Red – Love, passion and fertility<\/li>
Yellow – Prosperity, happiness and healing<\/li>
Blue – Divine energy and strength, representing Lord Krishna<\/li>
Green – Renewal, nature and new beginnings<\/li>
Pink & purple – Joy, festivity and playfulness<\/li><\/ul>
People smear each other with gulal \(coloured powders\), drench friends with water balloons and dance to traditional dhol \(drums\), making Holi one of the most exuberant festivals in the world.<\/p>
The International Day of Family Remittances (IDFR) is celebrated every year on 16 June.
A family remittance is the money sent by migrant workers to support their families and loved ones back home.
According to the International Organization for Migration (IOM) there are 258 million international migrants globally (or 3.4% of the global population) who live outside their countries of birth.
They often send money back home to provide their families with health, nutrition, education opportunities. Remittances to low- and middle-income countries are expected to reach $550 billion in 2019, according to the World Bank’s latest Migration and Development Brief.
Remittance companies
Banks continue to handle the majority of remittances. However in recent years online money services and fintech companies are emerging as mobile technologies make it easier and faster to send money worldwide and allow to reduce the costs.
But despite the changes, costs remain very high. According to the World Bank’s Remittance Prices Worldwide database in Q1 2019, the Global Average cost for sending $200 remained at 7 percent, roughly the same level as in previous quarters (figure 1.5)
Banks are the most expensive remittance channels, charging an average fee of 10.2 percent in the first quarter of 2019. Post offices are the next most expensive, at over 7 percent.
In this case online money transfer services like Paysend can be the most convenient method of sending and receiving remittances.
Paysend, as the only global card-to-card money transfer network that currently operates in over 70 countries worldwide allow customers to transfer funds to any card overseas at a fixed price, using real exchange rate with no traditional fees.
For migrants and their families it’s time and cost-saving to send money with Paysend. Rather than spending a lot of time traveling to the bank, they can spend their time more effectively. With Paysend migrants can make a transfer from any location, at any time on the website or in the mobile app and check the total cost of sending. PaySend customers will also benefit from PaySend’s ability to send money at a fixed low price without any hidden fees or charges.
Online money services reduce security concerns associated with carrying cash
Using traditional methods, senders and recipients have to take the risk of carrying cash to or from the bank, making them susceptible to theft.
Sending and receiving remittances via Paysend allow to minimise these cash-handling risks.
At Paysend the recipients are able to see the incoming transfer and be able to immediately direct it to any Visa, MasterCard, UnionPay card or a bank account of their choice or withdraw cash at any ATM worldwide.
As part of the remittance industry, we are happy to support the observance of this day.
Here at Paysend we see on a daily basis just how vital that money is to individuals and families. We’re determined to make international money transfer cheaper, faster and simpler, and bring families closer together and help them stay connected across continents.
Thank you to all our customers who trust us with their hard-earned money to deliver it safely to their families.