Paysend Partners with TelevisaUnivision to Enhance Financial Inclusion Across Latin America

2025-07-03
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Paysend
Press release
Business
Paysend Partners with TelevisaUnivision to Enhance Financial Inclusion Across Latin America

London, UK – July 8, 2025 – Paysend, the global Financial technology company, has teamed up with the world’s largest Spanish-language media network, TelevisaUnivision to launch a new campaign spotlighting the real people who are behind cross-border payments — construction workers, small business owners, and everyday families. This collaboration is part of a broader effort to put a spotlight on the millions of customers that Paysend is proud to serve, delivering Simple Money Transfer solutions to all, including the underbanked and underserved, and transforming lives through quick, secure, and affordable money transfers. 

The new campaign, Break Barriers, produced in collaboration with TelevisaUnivision, brings to life powerful real-world stories from Latin America and the Caribbean. This strategic initiative taps into TelevisaUnivision’s full media ecosystem, leveraging the reach and cultural relevance of the leading Spanish-language media company. The campaign features a 30-second premium-quality film airing on national and local TV, branded content integrations within the iconic morning show Despierta América with on-air talent, sports segments designed to build authenticity and trust across diverse Hispanic audiences, and targeted audio spots on national and local radio in key markets. Additionally, hyper-localized creative assets will run on ViX, the world’s largest Spanish-language streaming service, alongside community-based grassroots activations and performance-driven components to reinforce impact and engagement across channels.

Latin America remains a strategic priority for Paysend, as the region accounts for over $150 billion in annual remittance flows globally, and a population where over 70% of adults are either underbanked or unbanked, creating a significant opportunity to drive financial inclusion. At the heart of this effort is Paysend’s mission to break geographic, financial, and digital barriers. For millions across the region, cross-border payments are more than transactions; they are lifelines. From supporting families and friends to fueling education, entrepreneurship, and everyday resilience, ‘Break Barriers’ reflects Paysend’s commitment to making money movement simpler, faster and more meaningful. 

Through partnerships like these and continued investment in innovation, Paysend is building a future where sending money across borders is effortless, affordable, and accessible to all—empowering families and communities to thrive in the global economy. With over 11 million consumer customers across 170+ countries, Paysend is building the world’s largest digital payment network, working to eliminate the barriers and inefficiencies of traditional cross-border transfer services.

About Paysend

Paysend is a financial technology business building the world's largest cross-border digital network. Paysend makes cross-border money movement faster, cheaper and more accessible for consumers and enterprises —anywhere, in any currency, and through any method. Founded in 2017 with the introduction of card-to-card transfers, we now offer a comprehensive suite of financial solutions that go beyond traditional money transfers.

With a global reach and offices in London, Belgrade, Dublin, and Miami, Paysend serves over 11 million customers in 170+ countries. Paysend provides access to over 25 billion endpoints to make cross-border payments simple and accessible for everyone. The platform supports seamless cross-network operability, connecting Mastercard, Visa, China UnionPay, local card schemes, Instant Payment Systems, wallets, smartphones and local ACH and payment systems worldwide. Regulated by the Financial Conduct Authority, Paysend ensures secure and dependable payment services, backed by 24/7 global customer support.

For more information, visit www.paysend.com.
 

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