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Paysend, a UK-based FinTech company, and Western Union Join Forces to Revolutionize Global Money Transfers and have forged a groundbreaking alliance to redefine the way money moves across borders. By integrating cutting-edge digital platform, consumers gain enhanced capabilities to send funds directly to Visa and Mastercard debit cards.
This collaboration marks the dawn of a new era, promising unparalleled convenience, reliability, and accessibility for individuals and businesses navigating cross-border transactions worldwide.
Paysend, a UK-based FinTech company, and Mastercard have expanded their collaboration to improve cross-border payments for small and medium enterprises (SMEs), which are increasingly seeking fast and secure methods to send money or pay vendors globally. Despite the robust growth of digital payments, challenges persist regarding transparency and predictability. According to Mastercard's 2022 Borderless Payments Report, 39% of SMEs find cumbersome cross-border payments hindering their supply chain, and a quarter have faced supplier refusals due to uncertainty over payment times.
Paysend, a UK-based FinTech company, and Visa have announced a strategic partnership to enable real-time money transfers to eligible Visa cards across 170 countries and territories.
This five-year collaboration builds upon their previous partnership and leverages Visa's Visa Direct network for instant money movement. Paysend aims to revolutionize international money transfers, especially in underserved regions, by utilizing card networks instead of traditional channels.
The initial phase of the campaign will include two TV commercials, multiple TV program sponsorships, national and local radio advertising, podcast sponsorship, and extensive social and digital advertising, all in Spanish. With more than 60 TV commercials scheduled to air in the first week across the U.S., this campaign is poised to establish Paysend as a household brand within the Hispanic community.
